What Is an Automated Marketing System?
An automated marketing system is a system that allows you to continually follow up with your customers, without you ever having to lift a finger.
You can do this through the use of a pre-setup series of emails that’s automatically sent out to your customers every time you enter in a new email address.
After your automated marketing system is setup, all you need to do is collect your customer’s contact information.
Once you get your customer’s contact information and enter them into your automated marketing system, the system will automatically continue to follow up with them via email messages.
They’ll be constantly reminded of your products and services so they either buy or keep on coming back.
This creates a high performing “virtual employee” that works 24/7 for you and guess what…will never call in sick!
How Do You Collect Customer Contact Information?
There are many ways you can collect customer contact information.
One great way is to offer a drawing every week or every month. To enter, they simply fill out a small piece of paper with their name and email, or they just drop in their business card. This strategy works for just about any business.
For example, you could:
- Restaurant: Offer a free dinner for 2 every month
- Optometrist: A free 6 month supply of cleaning solution
- Car Wash: Free carwash
- Free Gift card (Any business can do this!)
- Conduct a free drawing and collect emails, then email everyone with a free gift.
As you can tell, the ideas are endless. Once a week, collect the business cards and enter them into your system or have us do it for you.
Another way to collect email addresses is to add a sign up box to your website.
This allows visitors to your website to easily type in their email for free information.
The key is to make sure your visitors know what’s in it for them. If you’re an optometrist, you might offer information on how to keep your eyes in good health. If you’re a car wash owner, you might offer information on how to keep your car clean. If you’re a Estate Agent, you might offer a free report such as “Top Ten Trends of Housing Prices in your city”
Your website visitors will sign up to learn more.
Now you can turn ‘browser’ to ‘buyers’ and get repeat business.
Once they’re on your email list, you’ll give them valuable free information using your email follow up sequence.
After you’ve established credibility, you can let them know about offers, discounts and specials to help build your business.
If you’re in an order-form based business (manufacturing, workshops, etc) you can simply enter email addresses from your order form.
If you run a retail business, you can contact your merchant and add a box to your receipt that allows people to write in their email address to become a preferred customer.
Hot Tip: In other words, you can offer your customers the chance to sign up right on their credit card receipt. To set this up, just call the number located on the back or side of your credit card processor.
An automated marketing system is one of the most powerful marketing tools you can add to your toolbox. It can make your life easier, make you more money, bring you more customers and really help your business thrive.
To learn much more about automated marketing
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